... offering new insights. Design/methodology/approach This study is devoted to the analysis of the interplay of NPO trust and reputation combining semantic network analysis with a personification approach. The data are collected via semi-structured interviews with 482 individuals. Findings The present...

... media Marketing Online communities Survival analysis Network analysis Social media has not only changed how individuals consume information and manage their interpersonal relationships, it has also transformed how brands communicate with and develop sustained relationships with consumers. Many...