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Keywords: New technology
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Journal Articles
Hi fans! Tell us your story!: Incorporating a stewardship‐based social media strategy to maintain brand reputation during a crisis
Available to Purchase
Corporate Communications: An International Journal (2012) 17 (3): 241–254.
Published: 03 August 2012
... and/or to members of society. Public relations New technology Brand image Corporate image Social networks Social responsibility On a global scale, the stakes are more intense, and an organization must create and maintain an open system of communication with those constituencies in order to ensure...
Journal Articles
The public relations evaluationists
Available to Purchase
Corporate Communications: An International Journal (2001) 6 (4): 225–238.
Published: 01 December 2001
... of development of R&E solutions for the PR industry is one of excellent opportunities largely misunderstood and little used even by a number of evaluation vendors. Reviews some current practices and offers the application of new technologies to aid the development of effective corporate communication...
Journal Articles
Corporate Communications: An International Journal (1999) 4 (4): 208–209.
Published: 01 December 1999
...Jay David Bolter; Richard Grusin Remediation: Understanding New Media . The MIT Press , 1999 . 295 pp. , ISBN: ISBN 0‐262‐02452‐7 £19.99 hardback New technology Media Communications Digital media comes under the spotlight in this part historical, and part...
