...Mirela Polić; Nataša Cesarec Salopek Purpose The purpose of this paper is to understand and show how public relations contributed to enhancing the visibility of Croatian non-profit organization Foundation “Croatia for Children” and its activities within its stakeholders, as well as how public...

...Richard D. Waters; Jennifer L. Lemanski Purpose The purpose of this paper is to compare the communication styles on the web sites of a random sample of the top American corporations and non‐profit organizations. By revisiting the traditional approach to understanding strategic communication...

..., 1994). Electronic mail Corporate communications Non‐profit organizations Whilst F2F communication was found to be the most commonly used internal communications tool, e‐mail was used extensively, ranked closely behind F2F. A comparison of the rankings for internal and external...