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Keywords: Online user-generated content
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Journal Articles
Corporate Communications: An International Journal (2017) 22 (1): 80–92.
Published: 06 February 2017
.... In particular, negative UGC has a stronger impact on returns with a short “wear in” and long “wear out” (Tirunillai and Tellis, 2012). Crisis management Social media Communication Oil spill Online user-generated content The popularity of social media has altered the crisis communication...
