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Keywords: Organizational impression
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (6): 1070–1090.
Published: 20 August 2024
... review the Form S-1 (Gravitate PR, 2017). While organizational impression management theory has provided specific communication strategies (i.e. ingratiation, intimidation, promotion, or exemplification) to create and maintain a “positive” image or impression for companies (Benson...
