... of communicative legitimation efforts are accomplished through the use of various forms of strategic, institutional and dialectic rhetoric. Public relations Personal values Organizational legitimacy Organizational values Stakeholder expectations To be successful, more and more modern organizations...

.../value This paper originally investigates organizational legitimacy in the context of social media by applying advanced data‐mining techniques that allow the analysis of large amounts of information available online. © Emerald Group Publishing Limited 2013 Organizational legitimacy...