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Keywords: Patriarchy
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (2): 170–186.
Published: 19 July 2023
... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Femvertising Consumer behaviour Gender Empowerment Patriarchy Asia Advertising appeal based on the usage of a political feminist agenda that consists of using gender equality by brands (D’enbeau, 2011 ; Eisend...
