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Keywords: Perceived greenwashing
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Journal Articles
How does ambiguous green communication dampen self-brand connection? From the perspective of expectancy violation theory
Available to Purchase
Corporate Communications: An International Journal (2026) 31 (2): 175–197.
Published: 13 August 2025
... (EVT) and contingency theory, this study empirically examines a conceptual model linking perceived greenwashing (PGW) to self-brand connection (SBC), both directly and indirectly through psychological contract violation (PCV), while also testing the moderating role of consumers’ environmental knowledge...
