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Keywords: Perceived motives
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Journal Articles
Corporate Communications: An International Journal (2023) 28 (1): 118–134.
Published: 25 July 2022
...Yeonsoo Kim Purpose This study investigated consumer responses to LGBTQ+ specific diversity CSR, taking into account different levels of CSR engagement and perceived CSR fit. Perceived motives were considered as a mediator in the process. Design/methodology/approach An online experiment...
Journal Articles
Corporate Communications: An International Journal (2022) 27 (4): 641–653.
Published: 12 April 2022
... motives Organization-public relationship H1. Congruent moral conviction positively predicts trust (H1a), satisfaction (H1b), control mutuality (H1c) and commitment (H1d). While several studies have examined the role of perceived motives in a CSR context (Ellen et al...
