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Keywords: Perceived norms
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Journal Articles
Corporate Communications: An International Journal (2018) 23 (3): 377–391.
Published: 18 May 2018
... and behavior or business results). Design/methodology/approach Based on Ajzen’s (1985) theory of planned behavior (TPB), the authors develop and test a new model to analyze antecedents to M&E behavior (attitude, perceived norms, and behavioral control) and assess how they impact practitioners...
