Keywords: Personality
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Journal Articles
Corporate Communications: An International Journal (2007) 12 (1): 58–74.
Published: 06 February 2007
...Michael B. Goodman; Miranda Y.P. Lee; Daniel W.C. So Purpose This paper aims to identify between polity similarities and differences of “brand‐personality traits” projected by corporate‐slogans of corporations operating in Greater China (CGCs) to see if Greater China is a cultural unit...
Journal Articles
Journal Articles
Corporate Communications: An International Journal (1999) 4 (1): 50–51.
Published: 01 March 1999
...Sandy Oliver Dr   Paul   Temporal , Dr   Harry   Alder . Corporate Charisma . Judy Piatkus (Publishers) Ltd , 230 pp , ISBN: 0‐747499‐1825‐X Personality Psychology Public relations This is an interesting practitioner text which takes a lateral approach...

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