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1-3 of 3
Keywords: Personality
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Journal Articles
Corporate Communications: An International Journal (2007) 12 (1): 58–74.
Published: 06 February 2007
...Michael B. Goodman; Miranda Y.P. Lee; Daniel W.C. So Purpose This paper aims to identify between polity similarities and differences of “brand‐personality traits” projected by corporate‐slogans of corporations operating in Greater China (CGCs) to see if Greater China is a cultural unit...
Journal Articles
Corporate Communications: An International Journal (2004) 9 (3): 189–201.
Published: 01 September 2004
... judgements about rumour and gossip in all such cases. © Emerald Group Publishing Limited 2004 Employee behaviour Smalltalk Organizations Personality Factor analysis Gossip is so tasty – how we love to swallow it! (Proverbs 18:8). There are relatively few published studies...
Journal Articles
Corporate Communications: An International Journal (1999) 4 (1): 50–51.
Published: 01 March 1999
...Sandy Oliver Dr Paul Temporal , Dr Harry Alder . Corporate Charisma . Judy Piatkus (Publishers) Ltd , 230 pp , ISBN: 0‐747499‐1825‐X Personality Psychology Public relations This is an interesting practitioner text which takes a lateral approach...
