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Keywords: Place branding
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (1): 9–23.
Published: 25 August 2023
... implications The results add to the body of knowledge of how integrated marketing communication, place branding and professional PR activities evolved in Thailand. Originality/value The research fills a gap in the history of tourism PR and its relation to broader social and economic structures in Siam...

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