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Keywords: Place identity
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Journal Articles
Corporate Communications: An International Journal (2025) 30 (5): 817–835.
Published: 20 May 2024
..., dimensions of place attachment and brand loyalty. Findings According to the findings FGC positively influences LGBTQ+ influencers, which in turn affect in a significant way place identity and place social bonding. Both dimensions of place attachment were found to have a positive impact on brand loyalty...
