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Keywords: Planning
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Journal Articles
Corporate Communications: An International Journal (2025) 30 (6): 920–934.
Published: 29 July 2024
...Truls Strand Offerdal Purpose This paper investigates the relationship between prior planning and the practical adaptation and improvisation conducted by organizations during the COVID-19 pandemic through a qualitative case study of Norwegian Public Health Institutions. Design/methodology...
Journal Articles
Corporate Communications: An International Journal (1999) 4 (2): 98–105.
Published: 01 June 1999
... formulae was generally successful. The outcomes showed that diverse comparisons of media exposure are possible through the new methods. © MCB UP Limited 1999 Crisis management Evaluation Media Measurement Planning Publicity This article is published in two parts. In this first part...
Journal Articles
Corporate Communications: An International Journal (1997) 2 (4): 143–154.
Published: 01 April 1997
... in strategic planning or organizational decision making. Corporate communications Decision making Planning Public relations Strategy Perceptions of corporate communication as public relations Donald K. Wright The author Donald K. Wright is Professor of Communication, University of South Alabama...
