...Christian Pieter Hoffmann; Sandra Binder-Tietz; Daniel Bendahan Bitton Purpose Members of the corporate C-suite are powerful and widely perceived communicators. Communication management research examines the role of the corporate communication function in facilitating the positioning of chief...

...Jana Brockhaus; Ansgar Zerfass Purpose Corporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication departments by developing...

... Communication management Corporate image Public relations Crisis management Positioning Media Communication Organizations If image can impact the reputation of the organization, as suggested, Martineau (2003) argued that organizations should manage their corporate images. Image can be shaped...

... of the resources at this level. The firms have in fact to develop both a functional and a relational positioning. Marketing communication, oriented to support sales of particular goods and services, contains traditionally the promotional mix and the public relations mix. A central concept here is the need...