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Journal Articles
Corporate Communications: An International Journal (2005) 10 (4): 285–301.
Published: 01 December 2005
...Irene Pollach Purpose The purpose of this paper is to identify starting points for improving corporate self‐presentation on the world wide web (WWW) by enhancing site usability, message credibility, and information utility. Design/methodology/approach Content analysis, quantitative linguistic...

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