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Keywords: Product and purchase involvement
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Journal Articles
Corporate Communications: An International Journal (2019) 24 (4): 653–669.
Published: 03 September 2019
...-education slogans. It is also one of the first studies of how students from India (Punjab and Kerala states) and the Philippines process promotional materials from western educational institutions. It is necessary to operationalize the concept of product and purchase involvement slogans for testing...
