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Journal Articles
Understanding emotionally involved publics: The effects of crisis type and felt involvement on publics’ emotional responses to different consumer product crises
Available to Purchase
Corporate Communications: An International Journal (2016) 21 (4): 465–482.
Published: 03 October 2016
...Jeesun Kim; Yan Jin Purpose The purpose of this paper is to examine the interplay of crisis type and felt involvement as well as product category on publics’ anger toward the company and empathy for the victims. Design/methodology/approach This study uses an experiment based on a 2 (crisis...
