Keywords: Public Relations
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Journal Articles
Journal Articles
Journal Articles
Corporate Communications: An International Journal (2026) 31 (3): 457–471.
Published: 02 April 2026
...Gareth Thompson Purpose The purpose of this article is provide an insight in to the work of ABCA from a public relations history perspective. It addresses why and how ABCA was created in 1941, its purpose and resolves whether ABCA delivered PR, propaganda or education. Design/methodology...
Journal Articles
Corporate Communications: An International Journal (2026) 31 (3): 383–403.
Published: 23 February 2026
...Marko Selaković; Nikolina Ljepava Purpose The study aims to examine historical evolution of public relations in Yugoslavia. The purpose of the study is to understand if Yugoslavia, with a specific socialist model different from other communist countries, had a specific model and understanding...
Journal Articles
Journal Articles
Journal Articles
Corporate Communications: An International Journal 1–17.
Published: 20 January 2026
... that incorporating visuals in public relations research can significantly contribute to the literature (Dhanesh and Rahman, 2021 ; Pressgrove et al., 2018). While there is empirical evidence showing that visuals influence stakeholders’ emotional, attitudinal and behavioral responses (Yook and Stacks, 2024...
Includes: Supplementary data
Journal Articles
Corporate Communications: An International Journal (2026) 31 (4): 592–607.
Published: 12 September 2025
... the professional realities associated with journalism and public relations (PR), relevant for an increasingly shifting and unstable workforce. In this context, we explore professional fluidity as an emerging concept, using it to address the interdisciplinary nature of the relationship between journalists...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Corporate Communications: An International Journal (2025) 30 (6): 1050–1064.
Published: 08 April 2025
... to the crisis situation. Case studies Crisis communication Public relations Crisis Product-harm crisis Every organisation, regardless of its financial success, power or past achievements, is susceptible to crisis situations. From a management perspective, crises are either low probability...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Corporate Communications: An International Journal (2025) 30 (6): 956–976.
Published: 16 October 2024
...Yeonsoo Kim Purpose This study proposes that strategic planning and execution can make CEO activism an effective public relations practice. It introduces a model for selecting activism topics, emphasizing issue maturity and congruence as critical factors. The study investigates how topic selection...
Journal Articles
Journal Articles
Journal Articles
Corporate Communications: An International Journal (2025) 30 (6): 920–934.
Published: 29 July 2024
... Public relations Crisis Rhetoric Improvisation COVID-19 As for the concrete organizations studied, the NIPH describes themselves as the national competence institution, providing knowledge about public health and healthcare services (NIPH, 2016). The Norwegian Directorate of Health (NDH), NDH...
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