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1-20 of 141
Keywords: Public Relations
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Journal Articles
Corporate Communications: An International Journal 1–15.
Published: 14 July 2026
... be contacted at: michal.chmiel@rhul.ac.uk 10 12 2025 09 06 2026 09 06 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Change management Internal communications Mobile phones Public relations Organisational change While...
Journal Articles
Corporate Communications: An International Journal (2026) 31 (3): 490–506.
Published: 06 April 2026
...B.Pınar Özdemir; Ismail Uğur Aksoy Purpose This article explores the public relations (PR) strategies employed by the General Mine Workers' Union during the 1990–1991 miners' strike and the “Great Miners” March in Türkiye. It focuses on how the union mobilised workers, shaped public discourse...
Journal Articles
Corporate Communications: An International Journal (2026) 31 (3): 457–471.
Published: 02 April 2026
...Gareth Thompson Purpose The purpose of this article is provide an insight in to the work of ABCA from a public relations history perspective. It addresses why and how ABCA was created in 1941, its purpose and resolves whether ABCA delivered PR, propaganda or education. Design/methodology...
Journal Articles
Corporate Communications: An International Journal (2026) 31 (3): 383–403.
Published: 23 February 2026
...Marko Selaković; Nikolina Ljepava Purpose The study aims to examine historical evolution of public relations in Yugoslavia. The purpose of the study is to understand if Yugoslavia, with a specific socialist model different from other communist countries, had a specific model and understanding...
Journal Articles
Communicating under fire: higher education communication on social media during the Israel–Hamas war
Corporate Communications: An International Journal 1–22.
Published: 13 February 2026
... public relations and crisis management. To understand HEIs' use of social media to maintain communication, manage public relations and engage students amid national security crises and widespread uncertainty, we examine how different digital strategies influenced stakeholder engagement during...
Journal Articles
Framing sustainability: brand relationships and purchase intentions in the electric vehicle industry
Corporate Communications: An International Journal (2026) 31 (2): 316–340.
Published: 02 February 2026
... on OPR dimensions and purchase intentions. Building on the role of framing in public relations and sustainability communication, it is essential to examine how specific message frames shape OPR and consumer behavior in the EV industry. Most framing research has explored how media outlets...
Journal Articles
Corporate Communications: An International Journal 1–17.
Published: 20 January 2026
... that incorporating visuals in public relations research can significantly contribute to the literature (Dhanesh and Rahman, 2021 ; Pressgrove et al., 2018). While there is empirical evidence showing that visuals influence stakeholders’ emotional, attitudinal and behavioral responses (Yook and Stacks, 2024...
Includes: Supplementary data
Journal Articles
Corporate Communications: An International Journal (2026) 31 (4): 592–607.
Published: 12 September 2025
... the professional realities associated with journalism and public relations (PR), relevant for an increasingly shifting and unstable workforce. In this context, we explore professional fluidity as an emerging concept, using it to address the interdisciplinary nature of the relationship between journalists...
Journal Articles
Corporate Communications: An International Journal 1–15.
Published: 08 September 2025
... that stakeholder theory is applicable in the public sector in England because it is part of “the logic of public relations”. This is despite it being ideologically situated in the private sector, reproducing the values of power relations, which threatens the ability of practitioners to fulfil their unique public...
Journal Articles
Corporate Communications: An International Journal 1–22.
Published: 22 August 2025
...James Ndone Purpose This study investigates the impact of AI adoption on job performance among Kenyan public relations (PR) practitioners. It examines how authentic leadership (AL) moderates the relationship between AI-induced uncertainty and job performance. Additionally, it explores the role...
Journal Articles
Corporate Communications: An International Journal (2026) 31 (4): 533–555.
Published: 13 May 2025
...Alejandro Álvarez Nobell; María Belén Barroso; Gabriel Sadi Purpose This study aims to analyze flexible work conditions in the public relations industry in Latin America and the Caribbean over the past 10 years, evaluating the impact of technological, socioeconomic and empathetic leadership...
Journal Articles
Corporate Communications: An International Journal (2025) 30 (6): 1050–1064.
Published: 08 April 2025
... to the crisis situation. Case studies Crisis communication Public relations Crisis Product-harm crisis Every organisation, regardless of its financial success, power or past achievements, is susceptible to crisis situations. From a management perspective, crises are either low probability...
Journal Articles
Corporate Communications: An International Journal (2025) 30 (7): 21–44.
Published: 04 February 2025
... at http://creativecommons.org/licences/by/4.0/legalcode Corporate social advocacy Issue ownership theory Public relations Authenticity Corporate communication For years, the Edelman Trust Barometer (2023) has consistently highlighted that the public wants more, not less...
Journal Articles
Corporate Communications: An International Journal (2025) 30 (3): 526–542.
Published: 30 January 2025
... approach into public relations and corporate communication research to elucidate diverse publics’ socio-psychological processes in response to sociopolitical issues. The findings equip practitioners with deeper insights into social group dynamics, allowing them to adapt their communication efforts...
Journal Articles
Corporate Communications: An International Journal (2025) 30 (3): 452–473.
Published: 29 November 2024
...’ and by an individual’s willingness to engage in cooperative actions with others” (Marschall and Stolle, 2004 , p. 128). Previous research has given great importance to democracy as an enhancer of public relations practices. It allows, among others, a free press, thriving public opinion as well as a pluralistic...
Journal Articles
Corporate Communications: An International Journal (2025) 30 (6): 956–976.
Published: 16 October 2024
...Yeonsoo Kim Purpose This study proposes that strategic planning and execution can make CEO activism an effective public relations practice. It introduces a model for selecting activism topics, emphasizing issue maturity and congruence as critical factors. The study investigates how topic selection...
Journal Articles
Corporate Communications: An International Journal (2025) 30 (1): 124–138.
Published: 11 October 2024
... not directly sway the attitude or ultimate actual behavior. 02 04 2024 09 08 2024 16 09 2024 22 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence AI Corporate communications Public relations...
Journal Articles
Corporate Communications: An International Journal (2025) 30 (2): 224–240.
Published: 12 August 2024
... such as climate change. Originality/value The paper presents a fresh case study of a CEO who has been prominent in shaping the discourse on ESG, which has itself become is a matter of contemporary relevance to public relations. The findings offer original insights that are additive to existing guidance...
Journal Articles
Corporate Communications: An International Journal (2025) 30 (6): 920–934.
Published: 29 July 2024
... Public relations Crisis Rhetoric Improvisation COVID-19 As for the concrete organizations studied, the NIPH describes themselves as the national competence institution, providing knowledge about public health and healthcare services (NIPH, 2016). The Norwegian Directorate of Health (NDH), NDH...
Journal Articles
Corporate Communications: An International Journal (2024) 29 (6): 796–817.
Published: 18 July 2024
...Michal Chmiel Purpose The purpose of the project was to identify a mechanism of causal relationship between Brand Public Relations (BPR) and societal change in the perception of women gender roles. Design/methodology/approach Experimental evidence was obtained in three countries (N...
