... re-use rights only Change management Internal communications Mobile phones Public relations Organisational change While it seemed only a decade ago that people were less digitally immersed and preferred traditional channels for important information (Friedl and Verčič, 2011...

...B.Pınar Özdemir; Ismail Uğur Aksoy Purpose This article explores the public relations (PR) strategies employed by the General Mine Workers' Union during the 1990–1991 miners' strike and the “Great Miners” March in Türkiye. It focuses on how the union mobilised workers, shaped public discourse...

...Gareth Thompson Purpose The purpose of this article is provide an insight in to the work of ABCA from a public relations history perspective. It addresses why and how ABCA was created in 1941, its purpose and resolves whether ABCA delivered PR, propaganda or education. Design/methodology...

...Marko Selaković; Nikolina Ljepava Purpose The study aims to examine historical evolution of public relations in Yugoslavia. The purpose of the study is to understand if Yugoslavia, with a specific socialist model different from other communist countries, had a specific model and understanding...

... public relations and crisis management. In recent years, HEIs around the world have been using various strategic communication methods to increase engagement with students and to develop and build relationships with the academic community in general, including prospective students, alumni...

... Publishing Limited Licensed re-use rights only Sustainability Public relations Corporate communications Framing Electric vehicles Persuasion knowledge model As organizations increasingly integrate sustainability into their business strategies, corporate communications professionals play...

... rights only Exemplification Modality Crisis communication Visual communication Public relations Arthur W. Page Center for Integrity in Public Communication at the Donald P. Bellisario College of Communications at The Pennsylvania State University Funding: This research...

... of comparative approach: a research gap aligned with several research agendas related to professionalisation, work cultures, professional practices and professional identities, as well as a knowledge gap regarding the professional realities associated with journalism and public relations (PR), relevant...

... that stakeholder theory is applicable in the public sector in England because it is part of “the logic of public relations”. This is despite it being ideologically situated in the private sector, reproducing the values of power relations, which threatens the ability of practitioners to fulfil their unique public...

...James Ndone Purpose This study investigates the impact of AI adoption on job performance among Kenyan public relations (PR) practitioners. It examines how authentic leadership (AL) moderates the relationship between AI-induced uncertainty and job performance. Additionally, it explores the role...

...Alejandro Álvarez Nobell; María Belén Barroso; Gabriel Sadi Purpose This study aims to analyze flexible work conditions in the public relations industry in Latin America and the Caribbean over the past 10 years, evaluating the impact of technological, socioeconomic and empathetic leadership...

... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Case studies Crisis communication Public relations Crisis Product-harm crisis Every organisation, regardless of its financial success, power or past achievements, is susceptible to crisis situations. From...

... information messages. While call-to-action messages have been studied in various contexts including advertising (Oltra et al., 2022), public relations (Saxton and Waters, 2014), political campaigns (Hemsley, 2019) and nonprofit activism (Seelig et al., 2019), the impact of such message...

... approach into public relations and corporate communication research to elucidate diverse publics’ socio-psychological processes in response to sociopolitical issues. The findings equip practitioners with deeper insights into social group dynamics, allowing them to adapt their communication efforts...

... Diversity Equity Inclusion Public relations Strategic communication Latin America The Caribbean Contextual variables Although significant research has been developed in the Global North regarding diversity, equity and inclusion (hereafter, DEI) in the communication field, the subject has been...

...Yeonsoo Kim Purpose This study proposes that strategic planning and execution can make CEO activism an effective public relations practice. It introduces a model for selecting activism topics, emphasizing issue maturity and congruence as critical factors. The study investigates how topic selection...

... Limited Licensed re-use rights only Artificial intelligence AI Corporate communications Public relations Technology acceptance Mirco-institutionalism Strategy Digital transformation With technological innovations, fundamental questions about acceptance resurface which are critical...

... such as climate change. Originality/value The paper presents a fresh case study of a CEO who has been prominent in shaping the discourse on ESG, which has itself become is a matter of contemporary relevance to public relations. The findings offer original insights that are additive to existing guidance...

... implications for how organizations can prepare increase crisis preparedness. Planning Public relations Crisis Rhetoric Improvisation COVID-19 Lastly, a significant contribution to our understanding of crises as complex events can be found in work attempting to incorporate perspectives from chaos...

...Michal Chmiel Purpose The purpose of the project was to identify a mechanism of causal relationship between Brand Public Relations (BPR) and societal change in the perception of women gender roles. Design/methodology/approach Experimental evidence was obtained in three countries (N...