...Baobao Song Purpose Drawing on Grunig’s situational theory of publics and the corporate social responsibility (CSR) communication framework by Du and colleagues, this study investigates how public segment memberships function as a stakeholder contingency factor to interact with the CSR initiative...

... of situational crisis communication theory (SCCT; Coombs, 2007) and public segmentation model (Rawlins, 2006) to understand the effectiveness of crisis response messages. It aims to examine the role of public segmentation in situational crisis communication and investigate the effects of three crisis response...