... housing to meet the purchasers’ needs; 4. (4) the necessity for agencies to work together to maximise value from public funds; 5. (5) the need to focus on quality and design of housing. The major challenge for Scottish Homes is to achieve integrated action which will harness the resources...

... from local newspapers and members of the public were gathered. Respondents were generally unaware of the UN campaign although this varied according to survey location and availability of the different newspapers. Also it was felt that, in this instance, local newspapers were neglecting their claims...

... was generally successful. The outcomes showed that diverse comparisons of media exposure are possible through the new methods. Media Exposure Measurement Evaluation Publicity Crisis management In Part One of this article, the authors conceptualised their position on the subject of evaluation from...

... formulae was generally successful. The outcomes showed that diverse comparisons of media exposure are possible through the new methods. © MCB UP Limited 1999 Crisis management Evaluation Media Measurement Planning Publicity This article is published in two parts. In this first part...