...Duli Shi Purpose Diverse organizations, including corporations, increasingly advocate for sociopolitical issues to engage their publics. These issues often revolve around the interests, identities and dynamics of specific social groups, necessitating a deeper examination of publics’ social...

... to be central and which stakeholders have the most shared opinion on how issues are related. Practical implications – This method can be used, along with traditional segmentation techniques, by corporate communication and public relations practitioners in order to gain a more sophisticated understanding...

...Michael B. Goodman; Eraldo Carneiro; Marcos André Costa; Mário Mendes Neto Purpose The purpose of this paper is to describe and analyze a study of publics that was conducted by the Corporate Communications Department of Petrobras, an integrated energy company of Brazilian origin, one of the ten...