...Ioanna Yfantidou; Vangelis P. Oikonomou; Kostas Georgiadis; Fotis Kalaganis; Eleftheria Matta; Spiros Nikolopoulos; Ioannis Kompatsiaris Purpose The purpose of this study is to explore how different types of price discounts influence consumers’ purchase intentions within a simulated supermarket...

...Reginald Magtibay; Nadia Lonsdale; Gokhan Aydin Purpose This research focuses on the nuanced effects of anthropomorphism, social presence and the intersectionality of ethnicity and technology in shaping Generation Z’s (Gen Z) trust, attitudes and purchasing intentions towards brands employing...