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Keywords: Pygmalion language
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Journal Articles
Decoding the Pygmalion language of top CEOs: the communication of high positive expectations in CEO letters
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Corporate Communications: An International Journal (2025) 30 (6): 1065–1085.
Published: 24 April 2025
... on prominent American CEOs' shareholder letters as a primary data source, this study seeks to deepen our understanding of how Pygmalion language can be effectively applied, and how specific linguistic devices may be used to reinforce expectancy messages. Design/methodology/approach To identify and analyze...
Includes: Supplementary data
