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Keywords: Qualitative analysis
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Journal Articles
Corporate Communications: An International Journal (2026) 31 (7): 81–105.
Published: 31 July 2026
.../methodology/approach We apply qualitative analysis to tweets from companies listed on the German stock index (DAX) and analyse conversations containing key hashtags used by climate activists. The underlying assumption is that companies using hashtags that are “charged” with certain meanings on Twitter...
Includes: Supplementary data
