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Keywords: Quantitative methods
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Journal Articles
Journal Articles
Corporate Communications: An International Journal (2006) 11 (3): 288–302.
Published: 01 July 2006
... that sometimes it is possible to find alternatives to substitute research techniques in order to make the process simpler. The combination of qualitative and quantitative methods may be a useful way to accomplish such a task, as the former can be less expensive and more agile than the later. The study...

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