... re-use rights only Crisis management Privatization Quantitative methods Corporate communications Crisis The importance of an organization’s CEO and CEO communication during an organizational crisis has been subject of debate for quite some time. In this context, CEO communication...

... techniques in order to make the process simpler. The combination of qualitative and quantitative methods may be a useful way to accomplish such a task, as the former can be less expensive and more agile than the later. The study demonstrates how a qualitative technique (card sort) was successfully used...