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Keywords: Questionnaires
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Journal Articles
Perceptions and practice of corporate communication in small businesses
Available to Purchase
Corporate Communications: An International Journal (1996) 1 (2): 12–18.
Published: 01 February 1996
...Sandra Oliver; David Riley Reviews symmetrical communication as corporate strategy. Qualitative data gathered from owners and managers of a wide variety of small businesses, using both questionnaires and interviews, points to the fact that, in common with many other areas of small business...
