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Keywords: Race
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Journal Articles
Communicating to a diverse workforce: Employees' perceptions of symbolic corporate identity elements
Corporate Communications: An International Journal (2008) 13 (1): 80–94.
Published: 01 February 2008
...Michael B. Goodman; Lida Holtzhausen; Lynnette Fourie Purpose This paper aims to determine whether language proficiency, race and education levels influence employees' perceptions of symbolic corporate identity elements of Lonmin Platinum, a mining company operating in the development context...
Journal Articles
Corporate Communications: An International Journal (1999) 4 (1): 51–52.
Published: 01 March 1999
...Sandy Oliver Robert Ferguson . Representing Race . Arnold , 288 pp , ISBN: 0‐340‐69239‐1 Corporate communications Media Race Anyone who remembers the Ford motor company corporate and advertising fiasco of 1997 and the furore that followed in the UK when...
