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Keywords: Readability
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Journal Articles
Corporate Communications: An International Journal (2011) 16 (4): 282–292.
Published: 11 October 2011
...Setayesh Sattari; Leyland F. Pitt; Albert Caruana Purpose Mission statements are fairly ubiquitous, particularly among large organizations. However, if they are to have a chance of achieving the desired positive outcomes, they must first be readable and comprehensible to the targeted stakeholders...
