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Keywords: Real-time rating
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Journal Articles
Corporate Communications: An International Journal (2020) 25 (1): 113–127.
Published: 25 November 2019
... and trust toward, and identification with Red Bull. Originality/value The study adds insights on surprise as a factor in viewers’ assessment of responsibility. The study is original in terms of methodology by using real-time rating to ascertain which sequences trigger changes in responsibility...
