... 2007 Stakeholder analysis Corporate identity Relationship marketing Outsourcing Relationships are reputation. Spencer (2005) This paper investigates the basis of reputation building through a relationship approach. The premise behind the research is that a relationship...

... communication Networks Relationship marketing The phenomenon of sponsorship has broadened substantially and is no longer the relatively limited set of activities it was in the late 1960s and early 1970s. It has become an increasingly popular medium of corporate communication, especially among...

... relationships, involves probably more than the mere sum of all these bi‐lateral links. This paper first relates the principles of relationship marketing to the sports industry and presents a graphical representation of its multiple players and the relationships that bind them. Then, based on qualitative...