.../implications Public's view their relationships with organizations from a perspective that prioritizes responsibility and conformity to community norms and expectations. Also, organizations have more to lose by acting in their own self-interest to resolve institutional legitimacy concerns and more to gain...

..., as a suitable method to be applied in the present research. Its application, which the authors call SCIA, is described in detail through a fictitious case. Findings – SCIA permits to assess the direction and the strength of relationships between stakeholders. Furthermore, it allows for the classification...