...Britta C. Brugman; Miel Groten Purpose This preregistered study investigated whether heritage storytelling becomes more effective as more of an organization's past is shared. We tested direct effects of increasing the amount of historic information on heritage, reputation, and legitimacy...

... a small, large or no discrepancy between the organization’s promises and its actual green activities. Findings The experiments reveal that participants rate corporate reputation and credibility lower when companies engage in even minor greenwashing, with this effect becoming more pronounced as the gap...

... in Latin America, due to the media nature of the facts, there was diverse and important information that allowed us to analyze the internal part of the company and evaluate the impact of the crisis on the company’s image and reputation outside the company, specifically with customers and non-customers...

...., goodwill) and the poster's organization (i.e., organizational reputation) were analyzed using planned contrast analyses. Findings Findings reveal audiences form impressions of individuals based on both tweeted and retweeted content. Perceptions of both the poster's goodwill and the poster's...

...Virginia Harrison; Michail Vafeiadis; Pratiti Diddi; Jeff Conlin Purpose While research has shown that corporate social responsibility (CSR) can enhance a company's reputation, less is known about the effects of CSR communication on nonprofits. Hence, the current study seeks to understand how...

...Selin Türkel; Ebru Uzunoğlu; Sema Misci Kip Purpose The purpose of this paper is to unearth common perceptions of non-profit organization (NPO) trust and reputation, with a specific focus in their overlaps and intersections. Examining the two concepts in tandem allows a more comprehensive approach...

...Arne Westermann; Jörg Forthmann Purpose The purpose of this paper is to investigate to what extend an automated, algorithm-based analysis of online conversations of stakeholders in social media and other Internet media can be used for reputation management. Design/methodology/approach...

...Daniel Vogler Purpose This study investigated the reputation of Swiss universities on Twitter. It gives detailed insights on how the reputation of universities was constituted in a digitized media environment. Design/methodology/approach The reputation of universities was conceptualized...

...Yeonsoo Kim; Mary Ann Ferguson Purpose The purpose of this paper is to examine how corporate reputation interacts with corporate social responsibility (CSR) fit and affects stakeholders’ skeptical attribution (SA) of CSR motives, as well as their attitudes, supportive communication intent...

...Yeonsoo Kim; Chang Wan Woo Purpose The purpose of this paper is to examine the role of prior-CSR reputation in protecting a company’s CSR reputation during product-harm crises and how it influences consumers’ crisis-related behavioral intentions (i.e. supportive communication, resistance...

... reputation. Participants were 174 undergraduate students from a large Southeastern university. Findings The study’s findings suggest that an organization’s crisis history by the media can increase publics’ perceived organizational control (referred to as personal control) in a crisis situation. However...

.... But is such employee social-mediated crisis communication an opportunity or a threat to their organizations? By developing the perspective of employees in contrast to consumers, the purpose of this paper is to investigate the impact of employee social-mediated crisis communication on organizational reputation...

...Nell C. Huang-Horowitz; Karen Freberg Purpose – The purpose of this paper is to propose a conceptual model that can be used to bridge organizational identity and reputation messages. The proposed model may help organizations more-effectively build and maintain both their desired identity as well...

...Ana Tkalac Verčič; Dejan Verčič; Krešimir Žnidar Purpose – The purpose of this paper is to explore the possible congruence of an academic organization’s reputation among various stakeholder groups. A potential measure of reputation that can be applied across multiple stakeholder groups gives...

... Reputation Strategic Medium The principle that corporate communication is cornerstone of strategic operations of an organization is well accepted now (Massie and Anderson, 2003); and as a management function it offers a framework and vocabulary for effective coordination of all means of communication...

...Andrea Pérez Purpose – The purpose of this paper is to provide a literature review of the underdeveloped stream of research that analyses corporate reputation as an outcome of corporate social responsibility (CSR) reporting. Design/methodology/approach – The author systematically reviews...

...Luca Cian; Sara Cervai Purpose – Currently, in the literature, words such as “corporate image”, “projected image”, “construed image”, “reputation”, “organizational identity”, and “organizational culture” are often confused and superimposed. This creates a conceptual mismatch that leads to results...

...John M.T. Balmer; Laura Illia; Marino Bonaiuto; Pierluigi Caddeo; Giuseppe Carrus; Stefano De Dominicis; Barbara Maroni; Mirilia Bonnes Purpose Reputation is conceptualised as the believed effects that any social agent (ranging from a person to a company to a country) can have. Food reputation...

...M. Schultz; M.J. Hatch; M.H. Larsen The Expressive Organisation: Linking Identity, Reputation and the Corporate Brand . Oxford : Oxford University Press   2000 . 308 pp. , ISBN: ISBN: 0‐19‐829 779‐3   £14.99 (UK) Reputation Corporate identity Brands It was only...

... list. Rethinking Public Relations . Routledge , 2000 . 196 pp. , ISBN: ISBN: 04152 17598   £55 Public relations Reputation Marketing Media This widely acclaimed thinker on public relations manages as ever with this book to straddle so well the difficult paths...