...Gary P. Radford; Stuart Z. Goldstein Posits that, while research is acknowledged by practitioners, a way of integrating the value of research methods into the day‐to‐day practice of corporate communications has not been found. Tests this by using appropriate research methodologies. Looks...

...David Phillips The public relations industry is aware of the need for research and evaluation. It has not kept up with the relevant research and technologies which can provide a wide range of powerful R&E solutions. A number of other disciplines are becoming expert at evaluating PR. The history...

... their own agenda, not the audience’s – that is monologue, not dialogue. There are many reasons for segmenting opinion leader audiences in research, rather than lumping them together. One is that they have different expectations, different standards and issues by which they reach their judgement...

...Larissa A. Grunig Explores the resurgence of interest in public relations as relationship building; and the three‐stage model that has been developed to research this. Concludes that the present chaotic environment requires public relations professionals to assume the responsibility of identifying...

...Joep Cornelissen Considers three propositions that highlight the need for a greater emphasis on the receiver perspective within corporate communication. Consequently, a new conceptual model for corporate communication research is advanced and research methodologies are suggested. © MCB UP Limited...

...John Reinard Introduction to Communication Research (2nd Edition) . McGraw‐Hill , 1998 . 388 pp. , ISBN: ISBN 0‐697‐32730‐2   £40.99 hardback Communications Research Methodology There is an obvious vacuum in provision of a suitable handbook on research...