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Keywords: Research and evaluation
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Journal Articles
Corporate Communications: An International Journal (2009) 14 (3): 358–359.
Published: 07 August 2009
... frequency tables, linear regression coefficients, variable correlations and model summaries in a helpful, how to, format. There are chapters on PR research and evaluation from Portugal, Africa, the USA and the UK. On a philosophical note, Manfred Ruhl describes three types of epistemological theory...
