Keywords: Responsible advertising practice
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Corporate Communications: An International Journal (2012) 17 (1): 73–88.
Published: 27 January 2012
... to examine the effects of a visually primed pharmaceutical advertising disclosure on attitude toward responsible advertising practice, trust toward the advertisement and attitude toward the advertisement. Findings The results reveal that consumers form better attitudes toward responsible advertising...

or Create an Account

Close Modal
Close Modal