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Keywords: Responsiveness
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Journal Articles
Corporate Communications: An International Journal (2021) 26 (5): 16–30.
Published: 29 April 2021
... attitude, interactive resources, responsiveness and conversation of 29,078 posts on 135 corporate fanpages of companies from six Latin American countries. Findings The results show that companies have a low interest in managing communication from a dialogic perspective on the social network, not only...
