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Keywords: Retail trade
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Journal Articles
Corporate branding in the retail sector: a pilot study
Available to Purchase
Corporate Communications: An International Journal (2002) 7 (2): 92–99.
Published: 01 June 2002
... share the view that the corporate brand is an integrative device and that the process of corporate branding is holistic in nature. © MCB UP Limited 2002 Corporate identity Brands Retail trade United Kingdom Despite the growing interests among academics in corporate branding (Vick...
