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Keywords: Rights issues
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Journal Articles
Sponsorship returns: the value of naming rights
Available to Purchase
Corporate Communications: An International Journal (1997) 2 (3): 101–108.
Published: 01 March 1997
.... 5 No. 1. Varadarajan, P.R. and Menon, A. (1988), "Cause related marketing: a co-alignment of marketing strategy and corporate philanthropy", Journal of Marketing, Vol. 52, pp. 58-74. 108 © MCB UP Limited 1997 Australia Recognition Rights issues Sponsorship Sport ...
