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Keywords: Role of communication professionals
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Journal Articles
Corporate communications from the CEO’s perspective: How top executives conceptualize and value strategic communication
Available to Purchase
Corporate Communications: An International Journal (2015) 20 (3): 291–309.
Published: 03 August 2015
... Limited 2015 Institutional theory Objectives of corporate communications Principal-agent-relationships Role of communication professionals Corporate communications Neo-institutionalism Strategic communication A common and rarely questioned reasoning in academia argues...
