... public relations as a strategic management function. Design/methodology/approach Drawing from excellence theory and role theory, researchers conducted 30 elite interviews with U.S. senior communicators who had experience working with GAI or managing a team using GAI. Findings Participants...

...: a longitudinal analysis of skills required in PR job ads ”, Public Relations Review , Vol.  49 No.  1 , pp.  1 - 12 , doi: 10.1016/j.pubrev.2022.102283 . Biddle , B. (1986), “ Recent developments in role theory ”, Annual Review of Sociology , Vol.  12 No.  1 , pp.  67 - 92 , doi: 10.1146...