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Keywords: STEM
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Journal Articles
Corporate Communications: An International Journal (2026) 31 (4): 608–626.
Published: 01 October 2025
... skills – through which self-branding strategies are constructed and compared between genders. Findings The analysis reveals that women and men employ different self-branding strategies, with a notable difference in the emphasis on convergent skills (STEM) and divergent skills (artistic fields...
