...Siraj Talal Degnah; Anastasios Theofilou Purpose This paper documents the inception and early developments of public relations (PR) in the Kingdom of Saudi Arabia (KSA) between 1933 and 1980. The study focuses on the pivotal role of the American oil company, Aramco, and the influence of Western...

...Roland K. Yeo; Mohamed A. Youssef Purpose The paper seeks to explore the factors that would make an impact on the corporate image of large commercial banks in Saudi Arabia through the perceptions of direct customers. It proposes an appropriate way of measuring corporate image in the Saudi banking...

...Jakob Lauring Purpose Managing people in a multinational corporation most often means, communicating across cultural as well as linguistic boundaries. Through the study of Danish expatriates in Saudi Arabia this paper sets out to investigate the use of language as related to ethnicity and group...