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Keywords: Schema tuning
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Journal Articles
Corporate Communications: An International Journal (2023) 28 (5): 724–743.
Published: 16 May 2023
... authority. However, retweets of health messages by lay people resulted in the enhancement of the layperson's credibility. As retweets (without added commentary) represent curated artifacts less closely tied to self-presentation (Hogan, 2010), retweets can lead to subtle schema tuning regarding the person...
