...Jo-Yun Li; Holly Overton; Nandini Bhalla Purpose While the segmentation approach has been frequently employed to explore individuals' environment-friendly behaviors, the investigation of environmental corporate social responsibility (CSR) communication by using such a method is limited. Given...

... diversity by segmenting the internal audience. Design/methodology/approach Developing a segmentation approach for managing diversity, the authors recommended the use of a few mathematical methodologies, including the expectation-maximization algorithm, partial least squares structural equation model...

... to be central and which stakeholders have the most shared opinion on how issues are related. Practical implications – This method can be used, along with traditional segmentation techniques, by corporate communication and public relations practitioners in order to gain a more sophisticated understanding...