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Keywords: Sensory perception
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Journal Articles
Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension
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Corporate Communications: An International Journal (2011) 16 (1): 53–64.
Published: 01 February 2011
.... Bartholmé can be contacted at: roland.bartholme@brunel.ac.uk © Emerald Group Publishing Limited 2011 Corporate identity Visual perception Sensory perception Hearing The corporate identity construct has been widely discussed in academic literature and a numerous definitions have been...
