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Keywords: Service quality
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Journal Articles
Corporate Communications: An International Journal (1998) 3 (4): 150–155.
Published: 01 April 1998
... with the relationship marketing focus, can be the anchor for quality service improvements in the sports industry. © MCB UP Limited 1998 Corporate communications Relationship marketing Service quality Sport The Australian Cricket Board (ACB): mapping corporate relations Francis Farrelly Pascale Quester...
