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Keywords: Signalling theory
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Journal Articles
Corporate Communications: An International Journal (2026) 31 (2): 299–315.
Published: 20 January 2026
...Tomáš Kincl; Stanislav Nalieskin Purpose This study aims to examine how perceived brand authenticity (PBA) shapes consumers’ evaluation of corporate social responsibility (CSR) and brand attitude (BA) through corporate reputation (CR). Using a signalling-theory lens grounded in corporate...
