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Keywords: Simulation
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Journal Articles
Ioanna Yfantidou, Vangelis P. Oikonomou, Kostas Georgiadis, Fotis Kalaganis, Eleftheria Matta, Spiros Nikolopoulos, Ioannis Kompatsiaris
Corporate Communications: An International Journal 1–21.
Published: 12 February 2026
...Ioanna Yfantidou; Vangelis P. Oikonomou; Kostas Georgiadis; Fotis Kalaganis; Eleftheria Matta; Spiros Nikolopoulos; Ioannis Kompatsiaris Purpose The purpose of this study is to explore how different types of price discounts influence consumers’ purchase intentions within a simulated supermarket...
